{"product_id":"aluram-purple-shampoo-1000ml","title":"Aluram - Purple Shampoo 1000ml","description":"\u003ch2\u003e\u003cstrong\u003eAluram - Purple Shampoo 1000ml\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eAluram Purple Shampoo (1000ml) is a sulfate-free toning shampoo designed to neutralize brassy and yellow tones in blonde, silver, and highlighted hair while maintaining hydration and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eA clean, plant-powered purple shampoo that brightens blonde tones, neutralizes brassiness, and hydrates hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cspan\u003eAbout \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eProduct\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eAluram Purple Shampoo is enriched with coconut water, aloe vera, and violet pigments to gently cleanse while correcting unwanted warm tones. Free from sulfates, parabens, and gluten, it is safe for color-treated hair and ideal for blonde, silver, and highlighted styles. Its lightweight formula enhances vibrancy while reducing frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cspan\u003eDetailed \u003c\/span\u003e\u003cspan\u003eDescription\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eThis shampoo is engineered to deliver hydration and color correction. Violet pigments neutralize brassiness, coconut water provides lightweight moisture, aloe vera soothes and nourishes, while natural oils strengthen hair strands. Vegan and cruelty-free, it’s free from harmful additives, making it a safe choice for regular use. Regular use maintains cool, bright tones and promotes healthy, shiny hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eNeutralizes brassy and yellow tones\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eBrightens blonde, silver, and highlighted hair\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eHydrates with coconut water and aloe vera\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eStrengthens hair with natural oils\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eVegan, cruelty-free, and safe for color-treated hair\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\n\u003cspan\u003eWhy \u003c\/span\u003e\u003cspan\u003eUse \u003c\/span\u003e\u003cspan\u003eThis \u003c\/span\u003e\u003cspan\u003eProduct\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003ePerfect for anyone with blonde, silver, or highlighted hair seeking a clean, hydrating shampoo that maintains cool tones and enhances vibrancy.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cspan\u003eHow \u003c\/span\u003e\u003cspan\u003eto \u003c\/span\u003e\u003cspan\u003eUse\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eApply to wet hair, massage into scalp and strands, leave for 2–3 minutes, then rinse thoroughly. Follow with Aluram Conditioner for best results. \u003cstrong style=\"white-space: pre-wrap;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Avoid contact with eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cspan\u003eMaterials \u003c\/span\u003e\u003cspan\u003eUsed\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eViolet pigments for brass neutralization\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eCoconut water for lightweight hydration\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eAloe vera for soothing nourishment\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eNatural oils for strength and shine\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\n\u003cspan\u003eBest \u003c\/span\u003e\u003cspan\u003eSuited \u003c\/span\u003e\u003cspan\u003eFor\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eBlonde and silver hair\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eHighlighted or balayage styles\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eColor-treated hair needing tone correction\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eRegular use for vibrancy and hydration\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eSummary\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eAluram Purple Shampoo (1000ml) is a sulfate-free, plant-powered toning shampoo that hydrates, strengthens, and neutralizes brassiness. With violet pigments, coconut water, aloe vera, and natural oils, it delivers bright, cool-toned, and radiant hair every day.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eAvailability\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eShop online in New Zealand at \u003cstrong style=\"white-space: pre-wrap;\"\u003e\u003ca href=\"https:\/\/www.NexusHair.co.nz\/\" title=\"https:\/\/www.NexusHair.co.nz\/\"\u003eNexusHair Online Store\u003c\/a\u003e NZ\u003c\/strong\u003e — your trusted destination for authentic products. 100% genuine product. We accept \u003cstrong style=\"white-space: pre-wrap;\"\u003eAfterpay \u0026amp; Zip\u003c\/strong\u003e for flexible payment options.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cspan\u003eTop \u003c\/span\u003e\u003cspan\u003e20 \u003c\/span\u003e\u003cspan\u003eFAQs \u003c\/span\u003e\u003cspan\u003ewith \u003c\/span\u003e\u003cspan\u003eAnswers\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003col role=\"list\" start=\"1\"\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs this shampoo sulfate-free?\u003c\/strong\u003e Yes, it’s completely sulfate-free.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it neutralize brassiness?\u003c\/strong\u003e Yes, violet pigments correct yellow tones.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it safe for color-treated hair?\u003c\/strong\u003e Yes, it’s gentle and color-safe.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it brighten blonde hair?\u003c\/strong\u003e Yes, it enhances vibrancy and shine.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it vegan?\u003c\/strong\u003e Yes, Aluram products are vegan.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it cruelty-free?\u003c\/strong\u003e Yes, it’s not tested on animals.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eCan it be used daily?\u003c\/strong\u003e Recommended 2–3 times per week for best results.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it hydrate hair?\u003c\/strong\u003e Yes, coconut water and aloe vera provide hydration.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for silver hair?\u003c\/strong\u003e Yes, it maintains cool silver tones.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eWhere can I buy it in NZ?\u003c\/strong\u003e Available at \u003cstrong style=\"white-space: pre-wrap;\"\u003eNexusHair Online Store NZ\u003c\/strong\u003e, 100% authentic.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it contain parabens?\u003c\/strong\u003e No, it’s paraben-free.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it gluten-free?\u003c\/strong\u003e Yes, it’s gluten-free.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it improve shine?\u003c\/strong\u003e Yes, natural oils restore shine.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eCan men use it?\u003c\/strong\u003e Yes, it’s suitable for all genders.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it lather well?\u003c\/strong\u003e Yes, despite being sulfate-free, it creates a gentle lather.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for sensitive scalp?\u003c\/strong\u003e Yes, aloe vera soothes the scalp.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eCan it be paired with conditioner?\u003c\/strong\u003e Yes, use with Aluram Conditioner for best results.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it leave residue?\u003c\/strong\u003e No, it rinses clean without buildup.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it safe for kids?\u003c\/strong\u003e Yes, but patch test recommended for sensitive skin.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n        \u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it expire?\u003c\/strong\u003e Yes, check packaging for expiry date; typically 18–24 months shelf life.\u003c\/span\u003e\u003c\/p\u003e\n    \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4\u003e\u003cspan\u003eKeywords\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eAluram Purple Shampoo NZ, Blonde Toning Shampoo NZ, Sulfate-Free Purple Shampoo NZ, Vegan Purple Shampoo NZ, Brass Neutralizing Shampoo NZ, Silver Hair Shampoo NZ, Authentic Aluram Products NZ, Shop Online Haircare NZ, Afterpay Purple Shampoo NZ, Zip Payment Purple Shampoo NZ, Purple Shampoo Auckland, Purple Shampoo Wellington, Purple Shampoo Christchurch, Purple Shampoo Hamilton, Purple Shampoo Tauranga, Purple Shampoo Dunedin, Purple Shampoo Palmerston North, Purple Shampoo Rotorua, Purple Shampoo Napier, Purple Shampoo Products NZ, Purple Shampoo Buy Online NZ, Purple Shampoo Authentic NZ, Purple Shampoo Shop NZ, Professional Blonde Haircare NZ, Purple Hair Essentials NZ.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Aluram","offers":[{"title":"Default Title","offer_id":43819229282367,"sku":"ZALUR0035","price":76.04,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/9435\/4751\/files\/61DYdetgFpL._SL1500.jpg?v=1788410722","url":"https:\/\/www.nexushair.co.nz\/products\/aluram-purple-shampoo-1000ml","provider":"Nexus hair","version":"1.0","type":"link"}